- Like media firms, Instagram influencers use media kits to pitch on their own to makes.
- With monetizable characteristics on Instagram, these kinds of as in-feed posts, Stories, Reels, IGTV, and Lives, influencers present advertisers a wide variety of content kinds.
- Small business Insider spoke with 6 Instagram influencers who shared the specific media kits they use to land brand name sponsorships.
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Like advertisement-supported media organization, Instagram influencers depend on brand discounts as a source of profits.
With a range of monetizable functions on Instagram, these as in-feed posts, Stories, Reels, IGTV, and Life, influencers offer advertisers a vary of material types.
Brand names are established to spend up to $15 billion on influencer advertising by 2022, according to Business Insider Intelligence. And they are employing creators with big and modest audiences across a vast range of articles classes.
Micro influencers (who usually have less than 100,000 followers) have turn out to be a superior precedence for models. Lots of micro influencers — and even some nano influencers with less than 10,000 followers — have turned their social media hobbies into paid facet-hustles by functioning with models.
To get these deals, influencers normally use media kits to showcase their value to a company, offering viewers metrics and listing the advertisers they’ve worked with. Some kits also consist of pay out prices.
“I update my media kit possibly every month mainly because it truly is practically your resume or your portfolio that you might be sending into makes,” Macy Mariano, an Instagram influencer, advised Business enterprise Insider previous thirty day period.
Right here are 6 illustrations of authentic media kits that influencers use to land brand name promotions on Instagram: